Search results for "Strategy research"
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The Role of Pluriactivity for Continuity and Survival in Family Farm Firms
2014
Our study focuses on family farm firms as an important and yet under-researched type of family firms. We explore the entrepreneurial growth behavior in the context of family farm firms by focusing on the role of pluriactivity. By integrating the literature of family business strategies, EO, and growth intentions, this study of 1618 Finnish family farms seeks to understand the idea of pluriactivity as a strategic orientation of family farm firms leading towards the growth and renewal of their prevailing and future domains. Our study revealed that pluriactivity is associated with growthorientation and perceived strengths of the family farm firms. We identified four types of growth groups (Est…